10 Best Email Automation Tools compared

!0 Best Email Automation Tools Compared

Email is one of the most utilized communication platforms in the world. There are billions of emails being sent every day. And that statistic will only increase further in the years to come. In a study by MarketingSherpa, it was reported that 72% of U.S. adults prefer that companies communicate with them via email. They are now using smart and aggressive email strategies to reach potential customers and clients.

This shows how companies value communication through email in their specific campaigns. However, for companies to leverage the email platform, automation tools are needed. It would take too much time and resources for marketers to send individual emails to each prospective customer. Sending emails should be one of the sales processes required to be automated. Automation would ensure that important business emails are as impactful as they are efficient.

What is an Email Automation Tool?

Marketing automation tools are software platforms designed for more effectively marketing on a variety of online channels such as email, social media, websites, and automated repetitive tasks. Marketing experts and consultants benefit from these automation tools by specifying criteria and outcomes for tasks and methods.
These are then interpreted, stored, and executed by software. This increases efficiency and reduces human error. Initially focused on email marketing automation, marketing automation refers to a broad range of automation and analytic tools for marketing, including inbound marketing. Marketing automation platforms are used as a hosted or web-based solution, and for customers that require no software installation.

Consultants benefit from these automation tools by specifying criteria and outcomes for tasks and methods.
These are then interpreted, stored, and executed by software. This increases efficiency and reduces human error. Initially focused on email marketing automation, marketing automation refers to a broad range of automation and analytic tools for marketing, including inbound marketing. Marketing automation platforms are used as a hosted or web-based solution, and for customers that require no software installation.

Why Use Email Automation Tools?

There are a wide variety of benefits regarding the use to email automation tools:

  • Accurate post-campaign analysis: Open rates, click-through rates, engagement levels, and detailed feedback reports include all of these important metrics and calculate the cost-benefit rate. It also accounts for each campaign’s budget.
  • Better CRM: Better data analysis, keep track of tickets and mailing list monetization.
  • Social media promotions: Some Automation Tools provide a cross channel promotion. This is one great way to migrate your subscribers.
  • Get measurable ROI: Tracking details of every campaign to its last details is easy with automation tools. This helps business personnel make the best decisions and receive better results.
  • Helps to choose the best methods: Automation tools provides an A/B testing feature with valuable details. With detailed reports, choosing the best method is easy.

The Top List of Email Automation Tools

Constant Contact

Constant contect's homepage

Constant Contact was founded as Roving Software in 1995. This long-living tool changed their name to Constant Contact in 2005.

Who Should use Constant Contact

The Constant Contact is a beneficial tool for startups, small business owners, and freelancers who want more than just email marketing platforms.

Pros

  • Includes various optimized and flawless templates
  • Drag-and-drop email editor
  • Extra features including coupons, polls, and donations
  • Simple analytics that gets the job done
  • Several useful guides and services (Helpful for those who do not have any email marketing experience)
  • A variety of tool integration.
  • Good segmentation ability
  • A/B testing

Cons

  • The platform lacks a workflow editor which makes automation management inconvenient

Pricing/Cost:

Lite Plan: Get started with 10,000 emails at $5 per month.

  • Lite Plan Features:
  • 10,000 email sends per month
  • Customizable templates
  • 500 MB file storage
  • Ecommerce
  • One user
  • Live support
  • Email scheduling
  • Contact list import
  • List-building tools
  • List segmentation
  • Facebook and Instagram ads
  • Google ads
  • Landing pages
  • Marketing calendar
  • Image library
  • Applications and integrations
  • Tracking and reporting
  • Mobile app


Email Plan: Starting at $20, the email plan includes everything you need to create proficient emails, find new clients and drive deals for your business. Pricing depends on the number of email contacts in your account.

  • Email Plan Features
  • Unlimited emails
  • Customizable templates
  • Branded or industry templates
  • eCommerce Basic
  • Automated Abandon Cart Email (Shopify)
  • WooCommerce integration
  • Contact list import
  • List-building tools and welcome email
  • Pop-up forms
  • List segmentation
  • Facebook and Instagram ads
  • Google ads
  • Landing pages
  • Marketing calendar
  • Image library
  • Applications and integrations
  • Tracking and reporting
  • Mobile app
  • Award-winning support and chat
  • Learning resources
  • Automated email resend to non-openers


Email Plus: Starting at $45, Email Plus includes even more ways to build connections and interact with your audience to drive bigger results. Pricing is based on the number of email contacts in your account.

  • Email Plus Features
  • Unlimited emails
  • Customizable templates
  • Branded or industry templates
  • Ecommerce advanced
  • Automated Abandon Cart Email (Shopify)
  • WooCommerce integration
  • Contact list import
  • List-building tools and welcome email
  • Customizable pop-up forms
  • List segmentation
  • Facebook and Instagram ad
  • Google ads
  • Image library
  • Apps and integrations
  • Tracking and reporting
  • Mobile app
  • Award-winning support and chat
  • Learning resources
  • Automated email resend to non-openers
  • Automated email welcome series
  • Automated email behavioral series
  • RSVP
  • Subject Line A/B Testing
  • Dynamic content
  • Event marketing
  • Surveys
  • Polls & Coupons
  • Online donations
  • New customer consultation

Constant Contact – Email Marketing Features

Email Template Design

Constant Contact offers a wide variety of professional yet mobile-friendly templates. It also includes user- friendly drag and drops editors.

  • Greet new subscribers with a timely welcome email
  • Trigger an email series based on where contacts click
  • Segment contacts to send the right message every time
  • Automatically resend emails to non-openers
  • Expand your reach with powerful list-building tools

Constant Contact offers valuable eCommerce features such as Automated Abandon Cart Email and WooCommerce Integration. It is perfectly built to help your online business grow.

Email Marketing Tracking Tools

Constant Contact’s real-time tracking tool monitors open rates, tracking, counting clicks, and how many shares your email receives. This makes it easy to plan the next strategy. Segment contacts based on the content they click on to create uniquely targeted lists and deliver more relevant emails. While you’re at it, reach more possible customers by automatically posting to your social networks.

User Interface

Constant Contact user interface is beneficial and easy to use. It is a simple tool for both technical and nontechnical personalities. It is also easy to navigate through and quick for moving to other parts of the software.

Constant contant's template designer

Reports are well-formed and user-friendly. Information is highlighted, which makes it straightforward to find and read as well.

Constant contant's Deshboard

Support

Constant Contact provides various support apart from the regular three options.

  • Video tutorials are exceptional. These cover every small detail about the software which makes for easy understanding.
  • The community section is highly active. This makes it easy to get answers to software-related queries.
  • Most of the options are available for only customers of the software.
  • Aside from these options, you can also find help from live chat, phone, and email support.

Security

The security of Constant Contact is managed on multiple levels, including Physical, Network, Host, Software, and User Account Security. Constant Contact maintains internal security policies and procedures in support of its ongoing operations. Access to resources is granted only to those who reasonably require access. This is based on their responsibilities. Constant Contact also holds an EU-U.S. Privacy Shield Framework certification, which has been deemed adequate by the European Commission. It enables certified US companies to transfer personal data under EU law.

SendinBlue

SendinBlue's Homepage

SendinBlue is a robust email automation tool for those on a low budget, as it comes with a limited free plan period. SendinBlue was initially built to send transaction-based emails, but now they’ve combined the power of both email and SMS campaigns into one unique platform.

Who Should Use SendinBlue?

SendinBlue is best for organizations, freelancers and others who send a great number of emails since pricing is based on number of emails not on contacts

Pros

  • Drag-and-drop designer
  • Wide variety of templates to choose from
  • Emails that are mobile-friendly
  • Contact management
  • Campaign tracking
  • Integration with APIs
  • WordPress plugin, Magento, PrestaShop, and Drupal, among other interesting features
  • Ability to send SMS in addition to email

Cons

  • A fewer number of templates are available
  • Most of the useful features are only available in higher-paid plans

Pricing

  • Free Plan: Gets you started with SendinBlue. Send 300 emails/day to unlimited contacts.
  • Lite Plan: This plan is perfect for new marketers. With everything included, it costs $25 per month and $22.50 with an annual payment. This includes 40,000 emails a month. All features are free and there is no daily sending limit.
  • Essential Plan: The Essential plan is ideal for growing businesses. This plan $39 per month and $35.10 with annual payment. Send 60,000 emails a month.
  • Essential Plan Features
  • All Lite plan features included
  • Remove SendinBlue logo from emails
  • Advanced statistics
  • Premium Plan: The plan that is the best solution for marketing professionals is $66 per month and $59.40 with annual payment. Send 120,000 emails for a month.
  • Premium Plan Features
  • All Essential plan features
  • Facebook ads
  • Landing pages
  • Marketing automation
  • Chat
  • Multi-user access

Enterprise Plan: Essential for marketers who need more, Contact SendinBlue for pricing Information.

  • Enterprise Plan Features
  • All Premium plan features
  • 10+ seats
  • Managed setup and priority support
  • Dedicated account manager
  • Dedicated infrastructure
  • Priority sending
  • SSO (SAML)

Email Marketing Features

Email Template Builder

This is an easy to use drag-and-drop email template builder with various designs.

CRM and Email Automation Feature

SendinBlue offers a unique option where you can add notes and data of the previous conversations for all content. This allows you the ability to offer personalization to your subscribers or contacts. The automated emails help you to maintain constant interaction with your subscribers.

Email Marketing Tracking Tools

SendinBlue offers a tracking system for setting up automatic emails, tracking open rates, and creating a personalized experience for each customer. With its unique workflow design and lead score method, SendinBlue keeps track of every single detail about a customer.

User Interface

  • SendinBlue’s user interface is somewhat difficult to navigate for someone who is using it for the first time.
  • Template designing is simple because SendinBlue provides a drag-and-drop functionality.
SendinBlue's Email template designer window
  • Statistical data representation provides each and every detail.
SendinBlue's Report view

Support

SendinBlue has a help section where you can find articles for various topics. If you still can not find your answer then you can contact SendinBlue via a “Contact Us” form.

Security

SendinBlue is adapting GDPR compliance and adapting key features. According to SendinBlue security,
“SendinBlue identified the key GDPR milestones to meet by collaborating with a sample of our users, our
account managers, the product team, the technical team, and our legal counsel.”

Aweber

Aweber's Homepage View

Aweber is a well-liked automation tool that has been around for 18 years. AWeber has helped more than 1 million enterprises, entrepreneurs, freelancers, and bloggers increase sales and profits through its suite of web-based email marketing and automation tools and education.

Who Should Use Aweber?

Aweber is beneficial for small businesses, entrepreneurs, freelancers, bloggers, and startups. Its services are efficient and employ faster and simpler working methods.

Pros

  • Extremely easy-to-send email newsletters for novice
  • Over 150 pre-designed templates with drag-and-drop features.
  • Segment your list quickly and easily by subscriber clicks, location or visited pages on your site
  • Custom HTML and can add attachments alongside your emails
  • Easy pixel-perfect, drag-and-drop email building
  • A mobile app to track your campaign performance on the go
  • Easy to read metrics dashboard

Cons

  • It has not integrated Google Analytics into its feature set
  • There is no survey feature

Pricing

Aweber offers several pricing options

  • 0-500 subscribers: $19 per month
  • 501-2,500 subscribers: $29 per month
  • 2,501-5,000 subscribers: $49 per month
  • 5,001-10,000 subscribers: $69 per month
  • 10,001-25,000 subscribers: $149 per month
  • 25,001+ subscribers: Get a custom quote

each of Aweber’s plans are exceptional in that you get access to all features in every plan.

  • Unlimited Emails
  • Automation
  • Segmenting
  • Analytics
  • Customer Solutions
  • Sign Up Forms
  • Integrations
  • Image Hosting
  • 6,000+ Stock Photos
  • 700+ Email Templates
  • Educational Resources

Email Marketing Features

Email Template Builder

Aweber Offers an intelligent template design assistant that lets you automatically build a variety of templates that are ready to use. AWeber’s Smart Designer analyzes your websites or social media accounts for logos, imagery, and colors, and then automatically builds a gallery of ready-to-use, custom email templates for your business.

CRM and Email Automation Feature:

Aweber offers pre-build email marketing campaigns which include automatic trigger emails when a new person subscribes, sending regular updates to keep in touch. There are four types of campaigns that you can choose from. It is quick and easy to use, and beneficial for those who are new to email marketing.

User Interface

  • Aweber Offers an extremely user-friendly interface that is easy to use and navigate.
  • Easy drag-and-drop templates plus pre-built templates to get a head start.
Aweber's template design Window

All in one graphical representation of data is displayed in a way that makes it simple to decide your email marketing campaign.

Aweber's account overview

Support

Aweber participates in and has certified its compliance with the EU-U.S. Privacy Shield Framework and the Swiss-U.S. Privacy Shield Framework. AWeber is committed to subjecting all personal data received from the European Union (EU) member countries, the United Kingdom, and Switzerland, respectively in reliance on the Privacy Shield Framework and the Framework’s applicable Principles. To learn more about the Privacy Shield Framework, visit the U.S. Department of Commerce’s Privacy Shield List.

GetResponse

GetResponce's Homepage view

GetResponse is an extensive email automation platform. It offers webpage and webinar builders that can help you receive more traffic to your website. There is a drag-and-drop facility for you to create email templates. It offers other automation tools like auto-responders, integrations, and A/B split testing. Apart from that, it offers one unique feature that lets you predict the best time to send an email.

Who Should Use GetResponse?

This automation tool is best for large and medium-sized organizations looking for an all in one solution. It is valuable for both technical and non-technical persons as no extra skill is needed aside from that this software is still improving.

Pros

  • Intelligent automation tool
  • Extensive design and spam testing
  • Build auto and landing pages
  • New unique features such as perfect timing

Cons

  • Can be difficult to navigate through template design
  • Average deliverability

Pricing

BASIC Plan: Send emails and build an engaged contact base.
List size: 1,000 – $15 per month
Includes:

  • Email marketing
  • Autoresponders
  • Unlimited landing pages
  • Unlimited automation templates
  • Sales funnels (1 funnel)
  • Unlimited lead funnels
  • Facebook ads•
  • Sell e-products

PLUS Plan: Generate leads, sell products, and grow profits.
List size: 1,000 – $49 per month
Includes:

  • Everything in BASIC Plan
  • Automation builder (5 workflows)
  • Webinars (max 100 attendees)
  • Simple CRM
  • Contact scoring and tagging
  • Sales funnels (5 funnels)
  • Work together (3 users)
  • Webinar funnels (5 funnels)

PROFESSIONAL Plan: Optimize your results with pro-automation and integrations.
List size: 1,000 – $99 per month
Includes:

  • Everything in PLUS Plan
  • Paid webinars
  • Unlimited automation builder
  • Webinars (max 300 attendees)
  • Unlimited sales funnels
  • Unlimited webinar funnels
  • Work together (5 users)

ENTERPRISE Plan: Generate high profits with solutions tailored to your needs.
List size: 100,000+ – $1,199 per month
Includes:

  • Everything in PRO Plan
  • Transactional emails (paid add-on)
  • Account manager
  • Dedicated IP address
  • Deliverability consulting
  • Single sign-on (SSO)
  • Webinars (max 500 attendees)
  • Email campaign consulting

Email Marketing Features

Drag-and-drop feature makes it easy to built responsive templates quickly

CRM and Email Automation Features

GetResponse offers various automation features, Autoresponders is well automated and provides an abundance of conditions, Statistic reports are well-formed and provide accurate data. It offers live open-rate tracking, multi-channel promotion, the best time to send email predictions, and basic reports.

User Interface

  • GetResponse’s user interface may be difficult for someone who is using it for the first time.
  • The template builder is user-friendly offers a wide variety of choices. Users can see a preview and get an overall idea of how it can be designed for both computer and mobile users.
GetResponce Template Verity overview

With drag-and-drop builder, it makes designing a marketing strategy simple and straightforward.

It’s efficient and faster than regular strategy planning. It also provides a better understanding of the workflow.

Support

  • GetResponse claims 24/7 live chat support.
  • Provides email support in seven different languages
  • Tutorials with detailed information, a FAQ, and much more.

Security

GetResponse stores data on multiple servers across the world. For the credit card system, they use stat-art encryption and same level encryption. Regular security updates keep data secure.

Benchmark Email

Benchmark Email is one of the best email automation tools that aim to provide the practical marketer with strategies and devoted support to create ongoing customer engagement with email marketing & automation
tools.

Who Should Use Benchmark Email?

Most of the Benchmark’s features are available in the free plan, so it is helpful for small businesses, freelancers, start-ups and medium-sized businesses.

Pros

  • Easy to use newsletter editor
  • Many template selection choices with mobile view details
  • Behavior-based automation of email marketing campaign (Best for follow-ups and lead nurturing)

Cons

  • Some time email may get flagged as spam
  • Email deliverability can be spotty

Pricing

  • Free Plan: Start the program for free and upgrade any time you want. This plan includes unlimited subscribers at 250 emails per month.
  • Pro Plan: Advanced tools that grow with your business.
  • Automation Pro
  • 29+ Enterprise Features
  • Premium Support
  • Pricing starts at $13 .99/month and $11.89/annually

Email Marketing Features

Email Template Builder

Benchmark offers extremely organized email templates and a variety of customizations. The built-in photo editor works well for quick edits. The template section also has themed templates for quick template building and a live editing feature.

CRM and Email Automation Features

Benchmark’s automation feature customizes email marketing campaigns and sets autoresponders for checking on subscribers and sending emails in a timely manner. Email Marketing Tracking Tools: Benchmark’s email tracking system provides accurate details and reports. This makes it easy to understand and learn the best time to send emails to get better engagements.

User Interface

Benchmark has a decent user interface. It is simple to use and easy to navigate. All reports are detailed and easy to read.

Benchmark's Email report Overview

Support

  • Benchmark has video tutorials which explain each and every detail regarding how to operate the Benchmark Email automation tool.
  • For other query support, call 1-800-430-4095, Sales – ext. 1. Customer Technical Support is available from 9:30 am to 8:00 pm, Monday through Friday EDT.
  • Also, contact Benchmark by emailing address support@benchmarkemail.com

Security

Benchmark Email executes a multi-tiered approach to website security, employing Physical, Network, Host, Software and Application systems to ensure that your information remains safe and out of the hands of
hackers and spammers.

Campaign Monitor Commerce

Campaign Monitor's homepage overview

Campaign Monitor Commerce is an easy-to-use and yet powerful email marketing platform. This platform has more than 250,000 customers around the world and has a vast number of integrations.

Who Should Use Campaign Monitor Commerce?

The Campaign Monitor Commerce is great for both medium-sized and large organizations, as most of the features are available in higher-paid plans only.

Pros

  • Fantastic, easy-to-use API
  • Wide variety of responsive templates
  • Exceptional segmentation of subscribers

Cons

  • Many features are only available in the higher-priced plans
  • Some features and configurations can difficult to figure out without a fairly technical background.

Pricing/Cost

Basic Plan: This plan offers core features for one low price at $9 per month.

  • 2,500 emails across campaigns and automated emails
  • Customer support via email
  • All core email marketing features
  • Insights analytics suite
  • Basic marketing automation

Unlimited Plan: Valuable for frequent email campaigns. This plan is priced at $29 per month. Unlimited emails across campaigns and automated emails

  • Priority customer support via email
  • All core email marketing features
  • Insights analytics suite
  • Advanced marketing automation
  • Unlimited inbox previews
  • Time zone sending
  • Unlimited spam testing• Countdown timer

Premier Plan: Optimize your strategy for the best results. Priced at $149 per month.

  • Unlimited emails across campaigns and automated emails
  • Premier phone and email support
  • All core email marketing features
  • Insights analytics suite
  • Advanced marketing automation
  • Unlimited inbox previews
  • Time zone sending
  • Unlimited spam testing
  • Countdown timer
  • Pre-built engagement segments
  • Send-time optimization
  • Advanced link tracking
  • Email builder section locking

Email Marketing Features

Email Template Builder

Campaign Monitor’s email builder provides well-formed, pre-built email templates,
drag and drop HTML boxes for customization, and the ability to export and build your template in HTML.

CRM and Email Automation

Campaign Monitor’s email list management feature segments subscribers keep track of deliverability, and includes auto preference management. Automated emails such as greeting a new subscriber, communicating various updates, and offering multi-account support with omnichannel management. These also integrate with eCommerce tools.

Email Marketing Tracking Tools

Campaign Monitor provides a detailed report of marketing campaigns with data of open rates, A/B split testing results, bounces, total clicks, and shared newsletters. Campaign Monitor shows statistics in a pie chart form which makes it easy to understand.

User Interface

Pre-built templates are easy to use and other options are also available in the header.

Campaign monitor's pre-designed email template overview

Reporting dashboard contains all the necessary information and other valuable details which can be accessed from the “More Options” section.

Support

To find the answer to the most common questions, there are questions and answers per outlined categories. For additional help, a live chat option is also available.

Campaign Monitor's FAQ section

Security

Campaign Monitor has a dedicated information security team responsible for securing the application, identifying vulnerabilities and responding to security events. The data storing campaign monitor stores data in a U.S.-based data center. In addition, multiple data processing locations including the USA, Australia, and Germany are used. Also, CloudFront is a strategic AWS edge. Regional locations use the external content delivery network for faster content caching.

Mailchimp

Mailchimp's homepage view

Mailchimp is more than an email automation tool. Other than email automation, it also accompanies all the fundamental highlights that let you convert your visitors into clients. Mailchimp’s features are affordable for marketers, regardless of your particular title. For instance, you can make appealing landing pages to change over your visitors into subscribers and paying clients. Interfacing Mailchimp to your WordPress site or eCommerce store is a breeze. You may discover multiple combinations with applications you already use. In addition, Mailchimp offers pre-assembled formats and instant fragments with the goal of creating proficient emails in a short amount of time.

Who Should Use Mailchimp?

MailChimp gets most of its customers from a free plan in which you can use 2,000 contacts and send 10,000 emails in 30 days, It’s great for small businesses, new businesses, freelancers, and bloggers.

Pros

  • Extremely detailed reports enable you to learn every detail regarding your campaign.
  • The free plan is available for up to 2,000 subscribers.
  • Mailchimp offers a simple yet powerful template editor.

Cons

  • Mailchimp’s policies are strict. It does not allow an affiliate marketing form their platform
  • Mailchimp has a fewer number of advanced email automation tools in a lower pricing plan

Pricing/Cost

Free Plan: This plan includes the basics for businesses that are just getting started.

  • Mailchimp’s Features
  • 7 marketing channels
  • 1-click automations
  • Basic templates
  • Marketing CRM
  • Behavioral targeting
  • Custom domains, New
  • Websites beta
  • Marketing CRM
  • Contacts: 2000?
  • Audience: 1
  • Audience dashboard
  • Tags
  • Segmentation
  • Behavioral targeting
  • Purchase behavior
  • Marketing engagement
  • Custom event data, new: 30 days
  • Contact Profiles
  • Brand and design
  • Content studio
  • Basic templates
  • Build and publish a website
  • Site Analytics
  • Free Mailchimp domain
  • Buy a custom domain
  • Connect an existing domain
  • Marketing Channels
  • Email
  • Landing pages
  • Facebook and Instagram ads
  • Social Posting
  • Automation
  • Single-step automations? A welcome email, order notifications, abandoned cart, and more
  • Multi-step custom workflow, new
  • Nurture campaigns, onboarding series, event-based automations, and more
  • Insights and optimization
  • Basic reports
  • Smart Recommendations
  • Support
  • Knowledgebase
  • 30 days of email support
  • Other Features
  • Seats: 1
  • Monthly email sends: 10,000
  • Integrations with 200+ Apps
  • Mailchimp mobile app

Essentials Plan: Must-have features for email senders who want added support which starts at $9.99 a

  • Top Features
  • Everything in the Free plan
  • All email templates
  • A/B testing
  • Custom branding
  • 24/7 award-winning support
  • Marketing CRM
  • Contacts: 50,000
  • Audiences: 3
  • Audience dashboard
  • Tags
  • Segmentation
  • Behavioral targeting
  • Purchase behavior
  • Marketing engagement
  • Custom event data: 30 days
  • Contact profiles
  • Brands and design
  • Content studio
  • Basic templates
  • All pre-built templates
  • Remove Mailchimp footer
  • Build and publish a website
  • Site analytics
  • Free Mailchimp domain
  • Buy a Custom domain
  • Connect an existing domain
  • Marketing channel
  • Email
  • Landing pages
  • Facebook and Instagram ads
  • Social posting
  • Postcards
  • Pop-up forms
  • Automation
  • Single-step automations
  • Insights and optimization
  • Basic reports
  • Smart recommendations
  • A/B testing
  • Support
  • Knowledgebase
  • 30 days of email support
  • 24/7 email and chat support
  • All other features
  • Seats: 3
  • Monthly email sends: 500,000
  • Integrations with 200+ apps
  • Mailchimp mobile app

Standard Plan: Better insights for growing businesses that want more customers with pricing starting at
$14.99 a month.

  • Everything in the Essentials Plan
  • Advanced audience insights
  • Retargeting ads
  • Custom templates
  • Event-based automation series
  • Marketing CRM
  • Contacts: 100,000
  • Audiences: 5
  • Audience dashboard
  • Tags
  • Segmentation
  • Behavioral targeting
  • Purchase behavior
  • Marketing engagement
  • Custom event data: 30 days
  • Contact Profiles
  • Predicted demographics
  • Customer lifetime value
  • Purchase likelihood
  • Look-a-like audience finder
  • Address finder
  • Brands and design
  • Content studio
  • Basic templates
  • All pre-built templates
  • Remove Mailchimp footer
  • Build and publish a website
  • Site analytics
  • Free Mailchimp domain
  • Buy a custom domain
  • Connect an existing domain
  • Custom-coded templates
  • Marketing channel
  • Email
  • Landing pages
  • Facebook and Instagram ads
  • Social posting
  • Postcards
  • Pop-up forms
  • Social post scheduling
  • Retargeting ads
  • Automation
  • Single-step automations
  • Multi-step custom workflows
  • Insights and optimization
  • Basic reports
  • Smart recommendations
  • Send time optimization
  • Delivery by time zone
  • A/B testing
  • Multivariate testing
  • Comparative reporting
  • Support
  • Knowledgebase
  • 30 days of email support
  • 24/7 email and chat support
  • All other features:
  • Seats: 3
  • Monthly email sends: 500,000
  • Integrations with 200+ apps
  • Mailchimp mobile app

Premium Plan: Advanced features for professionals who need more customization. Starting at $299.00 a month.

  • Top Features
  • Everything in the Standard Plan
  • Advanced segmentation
  • Multivariate testing
  • Unlimited seats and role-based access
  • Phone support
  • Marketing CRM
  • Contacts: 100,000
  • Audiences: 5
  • Audience dashboard
  • Tags
  • Segmentation
  • Behavioral targeting
  • Purchase behavior
  • Marketing engagement
  • Custom event data: 18 months
  • Contact profiles
  • Predicted demographics
  • Customer lifetime value
  • Purchase likelihood
  • Lookalike audience finder
  • Address finder
  • Brands and design
  • Content studio
  • Basic templates
  • All pre-built templates
  • Remove Mailchimp footer
  • Build and publish a website
  • Site analytics
  • Free Mailchimp domain
  • Buy a custom domain? Connect an existing domain
  • Custom-coded templates
  • Marketing channel
  • Email
  • Landing pages
  • Facebook and Instagram ads
  • Social posting
  • Postcards
  • Pop-up forms
  • Social post scheduling
  • Retargeting ads
  • Automation
  • Single-step automations
  • Multi-step custom workflows
  • Insights and optimization
  • Basic reports
  • Smart recommendations
  • Send time optimization
  • Delivery by time zone
  • A/B testing
  • Multivariate testing
  • Comparative reporting
  • Multivariate testing
  • Comparative reporting
  • Support
  • Knowledgebase
  • 30 days of email support
  • 24/7 email and chat support
  • Phone support
  • Everything else
  • Seats: 3
  • Monthly email sends: 500,000
  • Integrations with 200+ apps
  • Mailchimp mobile app

Email Marketing Features

Easy Email Template Design

Mailchimp provides 100+ ideal pre-built templates with a variety of designs
for your various needs. Apart from that, the drag-and-drop option allows you to design customized templates. If you are a professional at designing, then you can use HTML builder to design your template from scratch.

CRM and Email Automation

Mailchimp’s automation feature is highly personalized. It can be set to send emails on various occasions such as birthday wishes, holiday wishes, and other occasions. Also, the follow-up cycles, which abandoned cart email, keeps in touch even after the product is delivered. Recommended reviews include perfectly timed emails to reach the customer and maintain CRM and eCommerce.

Email Marketing Tracking Tools

Mailchimp provides basic reported, time zone reports. It provides smart recommendations, A/B testing and various campaigns and reports which help you get better insights.

User Interface

Mailchimp’s interface can be challenging at first but gets easier once you get used to the characteristics. Reports show each and every detail that’s eye-catching and easy to collect.

Mailchimp's report overview

Support

Mailchimp offers support based on the plan that you choose.

Security

Mailchimp uses multiple MTAs which are placed in different world-class data centers around the United States. Mailchimp has DDOS mitigation in place at all of our data centers.

  • All databases are kept separate and are dedicated to preventing corruption and overlap. Mailchimp offers multiple layers of logic that segregate user accounts from each other.
  • Account data is mirrored and regularly backed up off-site.
  • Mailchimp account passwords are hashed. Our own staff can’t even view them. If you lose your password, it cannot be retrieved—it must be reset.
  • The entire Mailchimp application is encrypted with TLS.

Drip

Drip Homepage overview

Drip is considered to be the first eCommerce CRM email automation tool of its kind. It is specially designed for tracking returning customers and new customers ratios, abandoned cart counts, total clicks, and other related information.

Who Should Use the Drip Automation Tool?

If you have an eCommerce website and want to manage you’re marketing without added efforts, then this software is for you.

Pricing

  • Drip provides a free plan for a limited time of 14 days
  • Drip changes per customer. There is no fixed plan on Drip’s website. You can slide and decide the numbers. For example, for up to 2,500 customers, it will cost $49 a month. From 2,500 to 5,000, it will cost $122 a month.
  • Features
  • Deep customer insights
  • Behavior and event tracking
  • Powerful segmentation
  • At-a-glance revenue attribution
  • Multichannel automations
  • Flexible API
  • Detailed email analytics
  • Unlimited users? 24/7 chat and email support
  • Uncomplicated opt-in forms
  • Impactful third-party integrations
  • MyDrip learning hub

Email Marketing Features

Email Template Design

Drip offers a variety of pre-designed templates that gives you a head start to your campaign. There is also a drag-and-drop option, which makes it easy to create the design of your
custom template. If you want to code your template, then that option is available as well.

CRM and Email Marketing Features

Drip provides multi-channel automation, email segmentation, autoresponders, opt-in forms, and flexible API. CRM auto-responders and other eCommerce marketing features such as cart abandonment, strong follow-up emails, and review emails make it easy for you to maintain your campaign.

Email Marketing Tracking Tools

Drip’s tracking tools provide accurate data such as open rates,
deliverability rates, click reports and much more, A/B split testing reposts give better insights regarding which templates have more engagements. This makes it much easier to decide which one is more successful than another.

Drip's email tracking notification view

User interface

Drip’s user interface is user-friendly and easily accessible. Each notification is simple and eye-catching.

Support

Drip offers very basic support. Chat and email support is available during business hours. If you are using Drip for the first time, then there is a user guide manual for easy access of the software.

Security

Drip is the GDPR complaint email automation tool. Drip’s policies are listed on the website and you can get more details from there.

Emma

Emma's home page overview

Emma’s powerful digital marketing platform makes it simple for marketing teams of all sizes to create splendidly designed email campaigns that drive results. Recognize who to focus on, automate your marketing programs, and integrate with the technologies you employ most to deliver more timely,
personalized, and effective communications. Emma provides award-winning thought leadership, friendly expert services, and thoughtful product design. Overall, Emma helps marketers worldwide do their absolute best work.

Who Should Use Emma?

Emma is best for middle-sized and large organizations because its cost is high for startups, small businesses, and freelancers.

Pros

  • Easy-to-use WYSIWYG email template. This allows editors to create dynamic emails with enhanced personalization through merged-fields.
  • Numerous templates
  • Well-designed UI
  • An extensive API index that connects to many different platforms, along with the ability to work with
  • Emma support to create new connections to new platforms as needed

Cons

  • The CMS aspect of the platform is a little weak and probably not the best fit for SAAS or B2B clients
  • A user interface can be complicated for new users
  • Many features are available in higher-paid plans only

Pricing

Pro Plan: For small businesses ready to do smarter email marketing.
Pricing: $89 per month for 10,000 contacts (with an annual contract).
Features

• Drag-and-drop email editor
• Email template gallery
• Real-time reporting and analytics
• Metric app
• Guestbook app
• List importing
• Segmentation tools
• Lightbox signup forms
• Dynamic content
• A/B content testing
• Built-in integrations
• API access
• Code-your-own mailings
• Multiple users: 1 User
• Email automation workflows: 1 Workflow
• Customer support: Email and phone

PLUS Plan: For high-performing marketers looking for next-level email capabilities.
Pricing: $159 per month for 10,000 contacts (with annual contract).
Features:

  • Drag and drop email editor
  • Email template gallery
  • Real-time reporting and analytics
  • Metric app• Guestbook app
  • List importing
  • Segmentation tools
  • Lightbox signup forms
  • Dynamic content
  • A/B content testing
  • Built-in integrations
  • API access
  • Code-your-own mailings
  • Multiple users: 10 users
  • Email automation workflows: Unlimited
  • Customer support: Email and phone
  • Landing page builder
  • Litmus inbox preview
  • Custom event API automation

EMMA HQ Plan: For large brands or franchised businesses managing multi-location email programs from
one corporate account.
Pricing: $ 229 per month and 10,000 contacts (with annual contract).
Features:

  • Drag and drop email editor
  • Email template gallery
  • Real-time reporting and analytics
  • Metric app
  • Guestbook app
  • List importing
  • Segmentation tools• Lightbox signup forms
  • Dynamic content
  • A/B content testing
  • Built-in integrations
  • API access
  • Code-your-own mailings
  • Multiple users: Unlimited managers
  • Email automation workflows: Unlimited
  • Customer support: Email and phone
  • Landing page builder
  • Litmus inbox preview
  • Custom event API automation
  • Create custom templates
  • White labeling or private branding
  • Approvals dashboard
  • Template style locking
  • Tiered account structure
  • Activity dashboard
  • Template and asset manager
  • Account and user permissions

Email Marketing Features

Email Template Builder

Drip does not offer pre-designed email templates but its drag-and-drop template The builder is very user-friendly. The number of possible combinations are a great number as well. You can use an HTML template builder to design custom made email templates.

CRM & Email Automation Features

Emma’s automation platform automates a series of emails from day one to day five. Website visits, recent purchases, and others collect data. This makes personalized emails for each customer fit for eCommerce websites and is a great CRM.

Email Marketing Tracking Tools

Emma’s robust email analytics helps you to learn about your customers and subscribers. A user-friendly dashboard lets you learn every single detail about the email marketing campaign. Clicking the map provides details regarding which content people check the most and all those details can be from your smartphone too.

User interface

A person with no email marketing and experienced one both will like Emma’s user interface

Emma's monthly performance report overview

Support

Emma offers basic support to its users. Live chat support is available 24/7, Email and phone support are available during business hours. Users may receive quick and easy information from the video tutorials as well.

Security

Emma provides basic security support with data encryption and follows the guidelines of GDPR.

MailerLite

MailerLite's homepage overview

MailerLite is relatively new when it comes to the world of email marketing, MailerLite more of an international tool than some of the others. The interface is available in 8 languages. The interface is also extremely easy and perfect for beginners.

Who Should Use MailerLite?

Freelancers, website owners, bloggers, entrepreneurs and small businesses who want an affordable solution that’s easy to use.

Pros

  • Simple and easy to use UI
  • Cheap pricing and free plan
  • Pre-designed templates
  • Lets you create beautiful landing pages.

Cons

You miss out on advanced automation software and full reporting.

Email Marketing Features

Email Template Builder

MailerLite offers simple pre-built templates to give a head-start to your email marketing campaigns. Drag-and-drop email template builder is also available, HTML Editor lets you develop a personalized touch.

CRM and Email Automation

MailerLite integrates with eCommerce platforms such as Shopify and
WooCommerce, MailerLite syncs data and creates customized email marketing campaigns for the users based on customers’ buying behavior, It also lets you set an automated email series based on the purchase, abandoned cart emails, and follow up emails.

Email Marketing Tracking Tools

MailerLite provides basic reports of sales performances based on your
email marketing campaigns.

User Interface

MailerLite’s reports are simple and easy to read and determine the next strategy for an email marketing campaign

MailerLite's email campaign overview

Support

MailerLite provides live chat and email support during business hours. There is also a user guide manual available for those who are unfamiliar with this software.

Security

MailerLite uses industrial standard encryption methods to protect their customer data. All data is stored in secure devices with anti-virus software installed, which is regularly updated and prevents unauthorized access.

Conclusion: Choose the Best Email Automation Tool for You

Email automation tools are crucial for conducting email marketing campaigns. Many email marketing tools provide beneficial email automation at many price ranges. Some automation tools simply provide a collection of email templates and detailed reports, while others focus on providing the most features, No matter which tool you choose, there is an email automation tool best suited to fulfill your email campaign needs.

Let this Blog help you to choose the perfect Email automation tool for you.

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