Email Marketing Tips Archive
There are many answers that you will get when you google how to improve deliverability or open email rates. The kind of answers to expect include; segment your email catalogue; utilize infographics; be more personal; use a captivating subject title, and incorporate an …
What are Spam Traps? Spam traps are email addresses that are not created for communication but to catch spammers. It is put on the web in such a way that the location is hidden from the viewers. People who use email extractor software …
Email is one of the most utilized communication platforms in the world. There are billions of emails being sent every day. And that statistic will only increase further in the years to come. In a study by MarketingSherpa, it was reported that 72% …
Introduction How Automation Will Affect Marketing? 4 Major Anticipations on Email Marketing in Future Privacy is a must Data science in Email marketing – The appetizer Interactional Emails Voice-based interaction Expert’s predictions Email Marketing Future Automation trends Conversion Rate Optimisation a key feature …
Domain-based message authentication, reporting, and conformance – DMARC is a protocol that uses SPF and DKIM to determine the authenticity of an email. DMARC acts if the SPF and DKIM authentication fails. The DMARC record is published alongside the DNS server which includes …
DKIM record is arguably one of the most complicated protocols of email authentication. However, we will try to understand setting-up DKIM in the most straightforward method as possible. If you missed our Part 1 of Email authentication protocols; Setting-up an SPF record here …
What is SPF Record? Abbreviated form of Sender’s Policy framework SPF record aids in verifying the legitimacy of all incoming emails and prevents spam. An SPF record helps the receiving servers to see which sender(s) and server(s) are allowed to send emails from …
What Is Email Deliverability? Looking at the email deliverability stats an email marketing campaign can be termed as successful or a failure. Optimizing email deliverability metrics is key to better sender’s reputation and getting into the inboxes of the intended users. Email deliverability …
A clean email list can do wonders to any of the email campaigns. A list of mixed emails that are not cleaned in ages can make email marketing efforts go wrong. Ever thought how much dollars you can save by cleaning your messy …
What is a clean email list A clean email list can make email marketing better. A mail-ready email list will have deliverable email accounts . An email database is valuable only if it has a valid email addresses. How to know if your …
