Email Marketing Tips Archive
Marketers spend hours planning each campaign. We create the best copy; then we ponder over spacing, fonts, and colors. We discuss our personas, target audience, and messaging. Despite all the work that goes into email marketing, nothing is more disappointing than to find …
Coca-Cola is more than a normal sugary drink. Its imagery, values, and persona make a brand that connects with every kind of people’s emotions. Your emails could do the same! Email branding provides your subscribers with an aesthetic and a voice, and an …
Let’s kick the proceedings with a straightforward definition of what marketing automation is all about. Marketing automation means using tools and software to automate marketing tasks. It includes the workflow execution and processes that understand the customers’ behavior over time. The end-destination of …
Welcome emails are among the most critical communications you’ll ever send to the recipients. But why did I say that? Well, your welcome email is their first impression of your brand that hits their inbox. You should do everything to make it count! …
Sender reputation is a score assigned to email senders based on parameters such as the quality of an email campaign, frequency of emails, complaint rate, email volume, etc. It determines whether an email service provider will deliver or validate emails to the recipient’s …
Emails have survived numerous changes on the internet to remain a priority option of exchanging files and messages. The main use of email, however, is to receive responses from subscribers. The process of keeping the contacts to prospective customers and getting their responses …
An email list is the first component you will need if you want to start an email marketing campaign. It is possible to collect emails regularly through website visitors, social media, online ads, among many other methods. Marketers spend their time building email …
There are many answers that you will get when you google how to improve deliverability or open email rates. The kind of answers to expect include; segment your email catalogue; utilize infographics; be more personal; use a captivating subject title, and incorporate an …
What are Spam Traps? Spam traps are email addresses that are not created for communication but to catch spammers. It is put on the web in such a way that the location is hidden from the viewers. People who use email extractor software …
With a lot of email marketing solutions today providing an almost identical set of general functionalities, choosing the suitable one with your needs will depend on your budget limit. There are premium and very useful tools that provide a more powerful set of …
