Email Marketing Tips Archive
Sender reputation is a score assigned to email senders based on parameters such as the quality of an email campaign, frequency of emails, complaint rate, email volume, etc. It determines whether an email service provider will deliver or validate emails to the recipient’s …
Emails have survived numerous changes on the internet to remain a priority option of exchanging files and messages. The main use of email, however, is to receive responses from subscribers. The process of keeping the contacts to prospective customers and getting their responses …
An email list is the first component you will need if you want to start an email marketing campaign. It is possible to collect emails regularly through website visitors, social media, online ads, among many other methods. Marketers spend their time building email …
There are many answers that you will get when you google how to improve deliverability or open email rates. The kind of answers to expect include; segment your email catalogue; utilize infographics; be more personal; use a captivating subject title, and incorporate an …
What are Spam Traps? Spam traps are email addresses that are not created for communication but to catch spammers. It is put on the web in such a way that the location is hidden from the viewers. People who use email extractor software …
Email is one of the most utilized communication platforms in the world. There are billions of emails being sent every day. And that statistic will only increase further in the years to come. In a study by MarketingSherpa, it was reported that 72% …
Introduction How Automation Will Affect Marketing? 4 Major Anticipations on Email Marketing in Future Privacy is a must Data science in Email marketing – The appetizer Interactional Emails Voice-based interaction Expert’s predictions Email Marketing Future Automation trends Conversion Rate Optimisation a key feature …
Domain-based message authentication, reporting, and conformance – DMARC is a protocol that uses SPF and DKIM to determine the authenticity of an email. DMARC acts if the SPF and DKIM authentication fails. The DMARC record is published alongside the DNS server which includes …
DKIM record is arguably one of the most complicated protocols of email authentication. However, we will try to understand setting-up DKIM in the most straightforward method as possible. If you missed our Part 1 of Email authentication protocols; Setting-up an SPF record here …
What is SPF Record? Abbreviated form of Sender’s Policy framework SPF record aids in verifying the legitimacy of all incoming emails and prevents spam. An SPF record helps the receiving servers to see which sender(s) and server(s) are allowed to send emails from …
