Email communication is one the most powerful marketing channels for growing your audience, nurturing business leads, and driving sales. This article provides Signs That indicate Your Email marketing campaign is Falling.
It can be frustrating for email marketers when their campaigns fail to deliver. Ever wonder why your Email marketing campaign is Falling?
Let’s look at eight signs that your email marketing strategy is failing and what we can do to fix it.
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1. Mailing from a free email account.
Do you send email campaigns from your free email account?
Although it may seem strange, more companies do this than you think. This is a mistake that you should not make. Bulk emails sent from free email services are more likely than to be found in the spam folder. Customers value emails sent from business domains far more than emails from free Gmail and Yahoo domains.
Set up an email account to send emails from your business domain. If you only have a few subscribers, you should use an email service to send emails.
Send your emails to professionals using an email service provider (ESP). An ESP can do more than send emails. An ESP can help you A/B-test, follow best practices and provide detailed analytics.
You can also set up your own email infrastructure to do the same. While some businesses may do this, most businesses prefer to use an ESP as an expert.
2. Sending emails to a bad email address
This mistake can lead to freaky results.
If you send a coupon code, discount, or another promotional email to gain email subscribers, it is important that you thoroughly review your subscriber’s email list.
It will be a shame if your emails fail to reach your subscribers because their email address hasn’t been verified. You would miss out on a fantastic opportunity to offer a great deal, and they would be disappointed.
There are many reasons why the email addresses in your mailing list could be incorrect. It could be that the subscriber entered the wrong email address or that the address has become invalid.
Annually, 22% of email addresses become invalid. To maintain good hygiene, you need to clean out your email list regularly. Click To Tweet
Before you send an email, validate it. This will prevent spam and improve your reputation as a sender. Professional email cleaning services can verify email addresses. These are the top bulk email validation and verification services to help you.
If it’s too late, then do this to fix your sender reputation
To fix your sending reputation, the first step is to identify what went wrong and when. Look at your campaign reports and look out for irregularities and patterns in the key metrics like opens, bounces, and spam complaints.
Spikes in bounce rates, complaint rates, or very low open rates that are associated with the upload of new data could be a red flag. Slowly declining open rates and poor performance with a template can also be indicators to look out for.
You may have spam complaints or bounce rates on certain lists. If so, you might want to reconsider your permissions and list management. Did you source your list with an ironclad opt-in? Is it still there after six months?
Your reputation as a sender can be damaged by sending too many messages to unengaged list members. For example, if you have lists that have not changed for a while and your open rates drop from 20%+ to 10%, this could indicate that your reputation is at risk. This could be a sign that you need to re-engage or use more targeted, dynamic content in order to maintain relevancy.
And here, we get deeper.
To give people control over how many emails they receive, use a preference center. You can also use data from other channels such as social media and purchase history to see the engagement across all your marketing campaigns.
A re-engagement campaign is a way to reach subscribers who have become disengaged. It allows you to contact them and gives them the chance to confirm their desire to continue receiving your emails. This is a great way to filter out subscribers who no longer wish to receive your emails.
You will have a smaller but more engaged list if you target, identify, and then remove inactive recipients. You can increase engagement and repair your reputation by sending content to a large number of subscribers who are interested in your content. Keep in mind that quality over quantity is vital.
Finally, your engagement segments can be used to identify your most active subscribers. This will allow you to prioritize sending to them. You may wish to send an important signal to email service providers if your sending reputation is in serious decline or you are changing email service providers. Sending to your most active segments in a longer ramp-up plan will help you to do this. You should look at your sending history in this sort of detail. This detail will allow you to identify what works well and provide benchmarks for future emails.
3. Using weak email subject lines
You don’t want your subscribers to unsubscribe from your email after all the work you put into creating your mailing lists and special offers.
Subject lines that are too weak can make your subscribers feel bored and want to unsubscribe. Even worse, spam folders could also be sent if your subject lines are too generic.
A killer subject line will grab the attention of your reader without being too pushy.
You can spend some time crafting creative subject lines that will reach your readers without spending too much money or your precious time. To find out what works best for you, use A/B testing.
- Keep it simple and to the point.
- Eliminate empty words
- It should be captivating. People will want to read more.
4. Not using a clear, strong call-to-action.
Your email is being opened but not getting the results you desire; this could be due to a poor call to action (CTA). This does happen in many cases, but the good news is that only very little work is needed to get over this issue.
- Prospects should be able to make the right decision.
- Your email context should be designed so that email readers will take the desired action toward the outcome you want.
- Make sure to only use one CTA per email. Multiple CTAs can confuse your readers.
5. Not using email segmentation
You’re truly missing out on a huge opportunity if you aren’t segmenting your email list.
Segmenting your email list is a missed opportunity.
Segmented campaigns perform better than unsegmented lists and have higher click-through rates.
There are many ways to segment your subscriber lists. You can actually segment the same subscriber list multiple times and use it according to the occasion or needs.
Let’s suppose you have an eCommerce shop that sells tees. You can segment your customer base by their past purchases. You could offer them a loyalty program membership. Another way to segment subscribers is based on their geographic location. This allows you to send them emails that resonate with their season and help them make better decisions.
6. Not meeting reader expectations
You must constantly be checking your progress and looking for new ways to delight readers.
Your readers may opt-out of your email list if you send too many emails, if your topic is not relevant, or if your brand voice isn’t clear, for example.
Keep these points in mind.
- Make sure to correct spelling and grammar mistakes
- Use respectful and professional language
- Do not make claims that aren’t supported by evidence
- Avoid using too many images unless your product/service is visually intensive, such as a tour operator.
Your customers will be more satisfied if you focus on the value that you offer.
7. Not optimizing for mobile
Mobile-friendly design is not just a nice thing to have. It’s essential for every email campaign. Mobile-friendly emails are a failure.
The opening rate for emails on mobile has increased 68%. If your email is not mobile-optimized, your business is missing a great opportunity.
It’s easier than ever to optimize your email for mobile. Optimizing your emails for mobile is easy. But make sure you deliver great reading experiences.
This means that you should avoid huge paragraphs or awkward fonts. Here’s how you can avoid these things.
- Place the call for action where it is easily visible.
- Use bulleted lists, brief paragraphs, and other short formats to keep your email content concise.
- Preheader text should be more attractive for readers to click on.
8 . Directing to bad landing pages
It is possible that the Email marketing campaign is Falling. because of the landing pages, your recipients are directed to after clicking.
The worst thing is if the page isn’t found or doesn’t exist. If the site design or content is not appealing, it could be a problem.
Your landing page should guide your subscribers to take the next steps and lead them further down your sales funnel.
Your landing page should have a beautiful design. It should be easy to use. It should have all the information that your customers might need. To build trust, you might mention approvals or statutory information if your product is a nutritional supplement.
Be sure your design is intuitive. Do not make it difficult for users to find what they are looking for.
We’ve just discussed the top reasons your Email marketing campaign is Falling And what you can do to fix it.
Start by choosing a reliable email service provider. Keep your mailing list tidy. Strong subject lines are essential. A strong CTA is also a must. You should also use list segmentation to send more relevant messages and meet readers’ expectations. Don’t forget mobile optimization and great landing pages.
Understanding your subscribers is key to success.
Avoid these mistakes to ensure the Email marketing campaign is not Falling. Get your readers to open your emails and then convert them into leads.
We would love to hear about other reasons your email campaign could fail. Also, we’re here to receive your emails if you feel likely to meet failure soon in your email marketing campaign.