Our brains are uncanny to search for and enjoy novelty, so it’s important for marketers who send emails to add something fresh to their customer’s inboxes. Here are the Email Guide + tips for the first campaign’s success.
And email has made significant progress in accomplishing this email messages that are plain text static images, animations such as GIF and cinemagraph are replaced by interactivity. Interactivity is the main goal.
Nearly 44% of respondents in a Litmus study believe that creating interactive experiences for email will be the most popular trend in email design in the year 2018.
Now, we are in 2022, and the importance of interactivity has increased even more! Let’s check the Email Guide + tips for the first campaign’s success.
Why is interactivity important?
It is well-known that the higher your email’s response rate more likely you are of converting your emails that promote your business. However, with more than 269 million messages sent and received each day, your subscribers’ email inbox is filled with messages.
To make your mark in the ever-growing number of emails, you need to have something that will make you stand out with a better Email Guide + tips for the first campaign’s success. This “something” must entice customers and motivate them to click the email CTA.
Interactivity is the solution. According to a Content Marketing Institute’s study, 81 percent of companies think interactive elements are more efficient than static material. In addition, 66% believe that using interactive content has increased engagement for their business.
So, let’s dive and discover the interactive features that will make your email marketing more effective with our Email Guide + tips for the first campaign’s success.
Why is it that the Business Use Interactive Elements?
A Better User Experience
One of the primary goals of optimizing your website is reducing the buyer’s journey. The fewer actions a buyer must take more likely they are of concluding a sale. This is the case for every kind of sale.
In the past, it was not possible to complete all actions (examination of products and information, clarification of the details purchasing) using your mailer. Interactive elements can solve this issue. In addition, it is now possible to give users more options while reducing page-to-page transitions.
Modernity
Technology is everywhere. The ease of use, convenience, and the capability to anticipate user needs are major competitive advantages for businesses.
The more you can achieve these objectives, the closer to being a leader. Interactive elements make static emails fascinating and also multi-functional.
Personalization
Interactivity greatly improves the effectiveness of interactions with brands. People are more engaged. This allows marketers to collect more data and tailor emails to users.
A user, for instance, is responsive in an email which promotes the use of gamification. It is possible to submit different propositions that follow this format.
Competitive Advantage
The use of interactive elements in emails is an emerging trend. A few companies employ these types of elements. When you incorporate interactive elements into your mailing list, the recipients will remember your name.
In addition, in this area, there is currently very little competition. Therefore, if you begin to implement interactive elements in emails right now, you’ll easily beat your competitors with our Email Guide + tips for the first campaign’s success.
Before you get started: Technical issues
As we mentioned earlier, email messages with interactive elements are a novel solution. This is why it is that people retain these features. There are, however, certain nuances in innovation.
Presently interactive elements aren’t available for all mail clients. The compatibility is determined by how well the program determines the significance of choosing a reputable developer. A skilled professional is required.
If the code is well-written, emails that contain interaction elements can:
- Apple Mail-90%;
- Gmail-50%.
But, it doesn’t necessarily mean that the issue can’t be addressed. Just remember this aspect and take action in the right way.
The first step is to have interactive elements made possible by CSS. Within the CSS Campaign Monitor manual, you can find details about the interactive elements used by a specific type or mailer. The manual also explains certain compatibility issues. Therefore, it can help you avoid them.
Additionally, interactive elements can also be made available through services like HubSpot and Stripe. This service provides the public information on the supported interactive elements and the devices and mail clients list.
The third point is that check the letter before you begin your mailing lists. Always do this. But, when you’re using dynamic elements, this step becomes crucial. Check to ensure that email rendering isn’t damaged.
Affected by changes to the code
It is susceptible to being affected by changes to the code. If you check them before making emails, you will be able to change them in time, avoid errors costing money, and protect your reputation.
Be aware of paying careful attention to such things as grammar. This significantly affects the quality of your material, and even a small error can ruin the image of your brand’s reputation.
In addition, you can make use of services such as Essay Tigers and Grammarly to avoid these circumstances. It will help avoid errors and help you professionally present your work.
GIFs or Memes
Starting at the beginning, let’s look over the basic aspects. We’ve seen memes and GIFs all over the internet, and they’re the easiest method to add visual appeal to your emails.
It’s easy to come up with memes by yourself since they typically contain an image that is humorous with a caption that breaks the monotony of a text-based email. Sometimes, a cleverly constructed meme with a relevant pop-culture reference can make a company or salesperson appear more appealing.
However, an animated GIF is usually more appealing than static images. For example, GIFs (or the sequence of GIFs) could allow you to show how your product functions, convey an important point, or highlight a particular plan of action you’d like people to follow out of your mailer.
Remember that images could be utilized to swiftly, effortlessly, and efficiently convey the information that would require paragraphs to describe!
1. Surveys and polls
Many people like conducting a survey or poll now and again (provided it’s short) to assist their favorite brands in making improvements. They are a great method of keeping readers interested in your blog posts.
For instance, you could ask them about subjects they’d like to read about next, or what kind of issues they’re currently facing in their field. Then, of course, you can also ask your readers for their opinions and publish the results in a subsequent blog article!
With surveys, your marketing team can determine how an individual was feeling about a specific piece of content or an experience in your brand or a product they’ve bought. Surveys that follow up are essential for showing your potential customers and clients that they are important to you!
To spice things up and make them more interesting, you can alter the style of your survey by adding stars, emoticons that click, or other forms of feedback. This is a way to increase participation and get valuable feedback simultaneously.
2. Image Sliders
The savviest marketers understand how to utilize best the space they have. For instance, clickable image sliders are an excellent way to display several images that tell a story without adding length to an email.
They must encourage readers to interact with your content physically, inviting the reader to click to see the next image within your collection. Your message will be much more effective and memorable when you stimulate a reader’s sense of the touch.
What are the possibilities with image sliders, you might ask? Some ideas are to display various products, examples of product usage, customers’ testimonials and important outcomes, pictures from a party at work — the possibilities are infinite!
Also, you can include a CTA on the slide to encourage readers to set up a time with your team or request a quote or complete any other bottom-of-the-funnel step that is beneficial to your business.
3. Menus for Accordion
Accordion menus can help keep your emails neat. Users can select a line item and let it expand or reduce. Nobody enjoys scrolling through long text. However, if you are required to communicate an abundance of information using an accordion, it will provide an improved (and more organized) users experience.
But, accordion-based menus can be utilized in creative, fun ways. Utilize an accordion for introducing new accounts team members and provide answers to FAQs. You can gain valuable insights into what content resonates with users by observing the menu items that are most clicked.
4. Collapsible Image Carousels
Collapsible carousels for images combine the sleek layout of an accordion menu and the functions of a slider. When the user clicks an area they want to look at, the slider slides down, and they can move through the numerous images. This lets you showcase or promote multiple images and keep the content concise and professional.
5. Countdown Timers
Animated countdown clocks can be helpful for businesses that are advertising the availability of a limited-time offer or an event that is coming up. These features often create a sense of urgency or fear of being left out, leading to an increase in subscriptions, registrations, sales, and more.
So why not give them an opportunity?
Counting down to is one such tool you could utilize to add a countdown to your site or in your email.
6. Share Icons for Social Media
Incorporating social media icons within your emails is an easy task best understood with a step-by-step guide provided by The Pardot.
Try embedding the feed on Facebook, Instagram, or Twitter to increase engagement. If the person you are contacting is keen on your brand, they’ll likely be willing to follow your pages. But unfortunately, most people do not search for B2B companies on social media.
Therefore, how can you make this simple for them? It is possible to offer them the incentive to post your content to their websites.
To begin using these powerful tools to improve your email messages, you can use HTML and CSS properties. In addition, some companies offer tools you can utilize. Although they are excellent options, remember that not all programs can support these features.
When an email provider does not offer interactive tools, it is recommended that a backup is made by using a static image instead of the animated one. Therefore, get out and test these tools to find out what works best for your users!
The possibilities for interactivity on social media can range from the subdued to the more obvious. The choice you make should be based on your interactive email marketing purpose and the preferences of the subscriber base.
Conclusion
Interactive elements are a new concept that has the potential to change the way that people view email. But, even they’re not all-powerful.
To make the most value from your email marketing efforts, you must also have a solid plan. No one has ever canceled it. In the end, one of the success ingredients of management is their ability to blend basic things with innovation.
