First thing first: what is a cold email? The most straightforward cold email significance is an unrequested email that you send to somebody who doesn't have any earlier contact. Basically, cold email is very similar to cold calling.
Good thing for us cold emails is not spam. However, there are few things we need to keep in mind, so it does not get considered as spam.
- Try to avoid wrong title lines, it will surely help you with open rates, but it's not suitable for a long term relationship.
- Always give correct information about yourself, people should know, from whom they are receiving these emails.
- Also, make sure to include your full business address. Whether it's a postal or physical address, you must add it to every email.
- Make sure to add proper opt-in and unsubscribe options. Ask questions to them like "Would you like to receive more email like this? Let us know your thoughts." something like that will work.