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What is the significant difference between email marketing and email automation?

Purpose of the question is to know the difference between email marketing and email automation.

Email Marketing

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1 Answers

GP answered 3 years ago

Email Marketing - All about reaching to your user or subscriber base through the email channel, reaching the user base could be for many reasons launch of new products, product promotions, notifying the user about interesting topics, app/website updates

Email Automation - Automation can be carried for one or more of the primary email activities like collection emails, cleaning emails, sending & auto-respond emails